You've seen wine in a box.
But how about wine, in a POUCH.
7C's Winery in Walnut Grove, Missouri near Springfield introduced the wine pouch at a local grocery convention, and it proved to be a big hit with convention-goers.
7C's says they're great to take camping or hiking or on float trips because you don't need a corkscrew and there's no bottle to worry about breaking.
So now they've decided to start selling them.
And they're recyclable too.