Everyone knows what stop means.
But it today's fast-paced world, sometimes people move too fast for their own good.
Hence the addition of a "Whoa" sign just beneath the regular stop signs as you leave the Spring Village Shopping Center on the northeast corner of Highway 97 and West 41st Street in Sand Springs.
"We decided to try to slow the traffic down a little bit and do it in a different way," he said. "Like you do an old horse, whoaaaa..!"
The shopping center's owner, longtime Sand Springs businessman Montie Box, felt like it was a little dangerous for cars to pull into traffic on the busy streets and decided to add a second red octagon to the sign poles and have some fun with it too.
Box put the signs up a couple of years ago.
A few people we talked to grumbled about the signs, but the vast majority thought the sings were amusing and probably did add to a safer climate.
"It's kinda funny," said one woman.
"It just livens things up a little bit," said another.
One couple said the "whoa sign" makes perfect sense to them.
"We understand that, we're from the country," said the husband.