"We call it TV on your time" Cox Communications Bruce Berkinshaw told KRMG news.
Cox is introducing the new Contour system and one of its biggest features is a TON of DVR room.
There are too many cool features to mention them all here but you can get more information about Contour and all its features here.
Listen to the entire interview with Bruce here.
Contour also has features that include individualized profiles that store your preferences and make suggestions of other shows you might like.