Can Zuckerberg really make a privacy-friendly Facebook?

San Francisco, Ca — After building a social network that turned into a surveillance system, Facebook CEO Mark Zuckerberg says he’s shifting his company’s focus to messaging services designed to serve as fortresses of privacy.

Instead of just being the network that connects everyone, Facebook wants to encourage small numbers of individuals to carry on encrypted conversations that neither Facebook nor any other outsider can read.

It also plans to let messages automatically disappear, a feature pioneered by its rival Snapchat that could limit the risks posed by a trail of social media posts that follow people throughout their lives.

It might also help Facebook ward off government regulators, although the Facebook CEO made clear that he expects the company’s messaging business to complement, not replace, its core businesses.

It’s a major bet by Zuckerberg, who sees it as a way to push Facebook more firmly into a messaging market that’s growing faster than its main social networking business.