Instead, the Milk Processor Education Program will introduce a new slogan, ‘Milk Life,’ in its new ads.
The group has been using the now-iconic ‘Got Milk?’ nationwide since 1995, and it has been credited with increasing milk consumption throughout America.
But now the group has decided to go ‘in a different direction’ with a new ad agency and the new slogan, which aims to market milk for its protein and the role it can play in athletic activity, according to the ad agency.
Here is the first ad for the new campaign:
The California Milk Processor board has announced that they plan to continue using the ‘Got Milk?’ tagline.