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Oklahoma Santa spreading message of diversity and inclusion during Christmas

TULSA, Okla. — There’s a high demand for African American Santas says Santa Blair. Representation is important he says.

“It’s almost like we’re unicorns,” Blair says.

Blair’s been a Santa for almost 20 years and says it’s important for families that they have a Santa they can relate to.

“They want to see someone who looks like them,” Blair says. “Children, even children now, they always see a white Santa and that’s just worldwide …. and I think that is what they have been taught for many years like myself Santa is white.”

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Blair has a large social media following and is able to all over the country spreading joy. He says next year, he’d like people to see more diversity when and think of a more diverse Santa Claus.

“Somebody might put me in a Christmas movie where you see an African American Santa,” Blair says. “Let us see more Santas in commercials …. wrapping paper.”

He says he wants to create a Santa school and is hoping by next Christmas there will be more diverse Santas.

Blair designs his own suits of all different colors and patterns, including for autism awareness and breast cancer. He says he has 21 different outfits and is working on even more suits for next year.

“So many times, I get a handshake and it’s a handshake thank you brother thank you for representing us that’s important to me,” Blair says.


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