San Francisco, Cali - Apple is expected to unveil three new iPhone models that are so similar to last year’s lineup, they may be upstaged by details about the company’s upcoming video service.
The company will show off its latest iPhones Tuesday at an annual hardware showcase.
But the buzz surrounding its best-selling products has waned, as have sales, in the absence of compelling new features.
IPhone shipments are down 25% so far this year, according to the research firm IDC, putting more pressure on Apple to generate revenue from services such as music streaming, product repairs, revenue sharing from apps and ad commissions from making Google the default search engine.
Revenue from services rose 14% to nearly $23 billion during the first half of this year.
And now Apple is getting ready to roll out a Netflix-like video service that will feature a slate of original programs featuring stars such as Oprah Winfrey, Jennifer Aniston, Reese Witherspoon and Jason Momoa.
Apple provided a peek in March, but hasn’t specified when it will debut this fall or how much it will cost.
Those details are expected to be revealed Tuesday, along with more information about a video gaming service called Arcade.
The company’s new phone models will likely mirror last year’s iPhone XR, iPhone XS, and iPhone XS Max.
Prices are likely to stay at $750 to $1,100, before add-ons such as more storage.
And they will likely have the same design — with more display space, less bezel and no home button — that Apple switched to with the iPhone X in 2017.