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Consumer in-Store App-Titude Up
"From bricks and mortar to click and order, the lines are blurring as the nations top retailers' in-store apps finally catch on with consumers." According to Nielsen, 40 percent of mobile shoppers use lists on their smartphone while shopping. 39 percent use mobile coupons. 63 percent check prices and 26 percent use them to pay. Forrester Research's Julie Ask:
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