The latest group to go after guns is called Moms Demand Action for Gun Sense in America.
Organizers say would like to become the “Mothers Against Drunk Driving” of gun control.
Their first attempt comes with a commercial that consists of images of a black AR-15 rifle.
As the gun is fired in slow motion 911 calls are played from shootings around the country.
Each of the shell casings being ejected from the gun has the name of a school or a city where a mass shooting has taken place.
The ad shows the message, "How many more rounds are we going to let this go on for?"
The final image is a screen with a phone number to the Congressional switchboard.
Take a look at the video below and please leave your thoughts in our comment section.
http://youtu.be/qFH1MtYhszs