The clothing maker has long been on record saying they only want beautiful people in their attire.
A&F doesn’t sell women’s pants in sizes over a 10 and reports last year accused the company of making employees do push-ups and sit ups in order to maintain the look desired by CEO Mike Jeffries.
Jeffries is quoted as saying '”in every school there are the cool and popular kids, and then there are the not-so-cool kids.” He went on “we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong, and they can’t belong. Are we exclusionary? Absolutely.”
Now a Los Angeles filmmaker says he wants to re-brand the company and help the homeless at the same time.
Greg Karber made the video below. Give it a look and let us know your thoughts in the comments section as well.