Viral ads get attention. They are usually funny and make consumers remember what is being sold.
South Korean electronics giant LG makes some of the best.
In an ad released on YouTube Wednesday, the company manages to pimp its new 84-inch “Ultra HD TV” while making alleged “job applicants” think the world is ending.
Here’s the setup: Workers install a giant TV on the wall of what appears to be a typical office but make it appear as though it is a window to the outside world. Technicians stream a video of what should be outside … in this case a skyscraper view of a major metropolitan city in Chile.
Job applicants, who may be actors but let’s pretend they are not, sit at a desk and speak to a manager type who is facing away from the TV/window.
As the interview continues, a GIANT METEOR appears in the corner of the TV and the fireball of destruction realistically plummets to Earth.
The reactions, even if staged, are hilarious.
This isn’t LG’s first ride at the prank rodeo. They’ve also promoted their TVs by showing videos of attractive women above urinals, which caused 26% of men to find another restroom, and created an optical illusion in an elevator that makes riders think they are plummeting to their death.
No heart attacks or lawsuits have been reported.