Turns out Starbucks might not be as much of a giant as we thought. According to new numbers released by Bloomberg Businesweek, Folgers is the number one coffee brand in America.
“Maxwell House (KRFT) came in second with 10 percent. Private labels ranked third, followed by Green Mountain with 4.3 percent. Starbucks held only 3.3 percent.”
The Los Angeles Times points out the stark contrast in prices between Folgers and Starbucks, which could be one of the reasons for higher sales. Six ounces of coffee costs 87 cents at Starbucks while that much Folgers costs just seven cents.
Folgers has been a staple in the American coffee business since 1850...
...and of course, we all know their commercials...
"The best part of wakin’ up is Folgers in your cup!” (Via YouTube / APA Studios)
Plus, earlier this year, Folgers held a jingle contest which the company says has helped with some of its recent success. Sales went up four percent from May to July of this year. (Via YouTube / sawyerfrye)
So does Starbucks have plans to increase sales?
According to The Huffington Post, the company is moving into the nation’s supermarkets with kiosks called “Signature Aisles.” They’re pretty much a coffee aisle shrunk into a kiosk. Starbucks plans to roll them out at more than 100 stores in the next few months.
Store-bought brands account for more than a quarter of all coffee sales by volume.
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