'This is a dress you could wear anywhere, anytime," Sarah Church began. "And when you're carrying a gun underneath, no one will know it."
A recent poll finds 23% of American gun owners are women, and designers are lining up to get their business.
"We are girly girls who like fashion, but we like guns too,” Karen Bartuch told the Chicago Tribune.
Karen is a former Chicago police officer and president of the Women's Tactical Association in Illinois. She combined her passion for guns and clothes to create AlphaGirls, a shop selling self-defense accessories and gun-training classes.
Karen and her business partner Marilyn Smolenski also offer concealed carry clothing any lady would be happy to wear.
Bartuch admitted the goal is more than just selling clothes. “This is about getting women to think about self-protection,” she said.
Carrie Lightfoot runs The Well-Armed Woman, a website that also specializes in gun-concealing clothes. Lightfoot started her business after she “began to realize that there was a great divide between women's interest in guns and the male dominated "camo and ammo" firearm industry.”
Carrie was also a little ticked off at the “condescending attitude toward women at first. There was a flood of pink holsters and pink guns.”