It’s being referred to as a Cheesepocalypse.
Trouble is, no one is sure if it’s real or not.
A worker at Kraft foods, the maker of the box shaped mass of goodness told Ad Age “given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks."
When pressed for why there would be a shortage the spokesman said "I can tell you there is a combination of factors involved, but the driver is really the high demand."
NFL playoffs and the Super Bowl without Ro*Tel dip made with Velveeta?
Say it isn’t so!
Don’t panic yet, there may be room for hope.
There are reports the hype may be more publicity stunt than true shortage.
A food historian told USA Today he doubts the story saying "it's not a seasonal product."
"There is no dish served between Thanksgiving and Christmas that is quintessentially Velveeta,” he continued.
He also points out Velveeta is easy to manufacture and store.
"The whole point of Velveeta is you keep it on the shelf indefinitely. It's the cheese for people who don't know how to cook."
The brand is 86-years-old and brings in a cool $500 million a year.