It’s no surprise that many people who end up in an emergency room on a Friday or Saturday night have had more than a nip of alcohol.
Now Johns Hopkins University studied 105 people who were treated in an emergency room in Baltimore and found of those who had been drinking, 15% named Budweiser as the beverage that helped them get there.
The interesting part comes when you compare that to national trends.
Buds overall market share is 9%, a full 6% short of their ER numbers.
That same anomaly carried over in the other brands that also showed up in the study.
NBC reports 46% of them said they drank Steel Reserve, Colt 45, Bud Ice, or King Cobra.
All of those labels combined have a tiny market share of 2.4%.
What good will research like this do?
Traci Toomey is the director of the alcohol epidemiology at the University of Minnesota.
“We might want to put some controls on certain products if we find they are tied to greater risk. But how they are marketed and priced is critical information and that has been very hard to study.”
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