DC says "no" to Superman logo on memorial for boy starved to death

Little Jeffrey Baldwin loved Superman.

The five-year-old dressed like the Man of Steel for Halloween and spent his days jumping off chairs to imitate flying.

Nevertheless, after his grandparents starved him to death, DC Entertainment refused to allow a statue of the boy wearing the iconic costume with the giant "S" on the chest to be placed at his grave site.

"Basically, they didn't want to have the character of Superman associated with child abuse," the man who raised the money for the statue, Todd Boyce, told CBC News in Canada.

"To be fair to DC, I don't think they wanted to say no. I think they gave it serious thought," Todd noted.

However, Jeffrey will have his monument, albeit with a bit of a twist.

The “S” on the boy's chest will be changed to a “J,” clearing the memorial to be erected.

Jeffrey died in November 2002, but his grandparents weren’t convicted of second-degree murder until 2006. The case caused a re-examination of Ottawa, Canada’s child protection laws in 2013.

DC entertainment has not commented.

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