Most pet owners are familiar with euthanasia but it’s always carried out in the bright lights and sterile atmosphere of a vet’s office.
But the new service features in-home care for animals and the eventual end of life moment in the home.
The New York Times reports Dr. Mary Gardner, co-founder of Lap of Love says "they’re in their own environment, not only the pet but the owners."
Gardner says the company began in Florida but quickly grew to cover 18 states with nearly 70 associate locations.
Pet owners are thankful for the service but it doesn’t come cheap.
The house calls and if needed, euthanasia, can run as much as $250 per visit.
Owners argue that may not be a bad deal considering the amount of money saved by not chasing expensive treatments to extend life in cases that are terminal.
Dr. Eden Myers runs JustVetData.com, she puts it more simply. “You’ve got people willing to spend scads of money on their pets."