How cool is that? Cold really, and if it works it could be a huge hit.
The experiment is taking place in Columbia with no guarantee it will ever go beyond that country.
Coke says the folks on the beach are loving the bottles and how cold it keeps the product inside.
The technology is pretty simple.
The bottles are formed at 13 below zero and each one has a rubber band drinkers can use to hold them with.
Once the soft drink is gone the bottle melts away leaving no waste.
You would think those who love all things green would be all about the new bottle but you’d be wrong.
ABC news reports criticism of the extra refrigeration required to keep the bottles frozen.
To put it another way “the little lights are not twinkling.”
We know Art, and thanks for noticing.