The stores and shopping malls are quiet now that Christmas is over.
And KRMG's Consumer Clark Howard says now is your best time to get a bargain.
"You can fire off a CANNON in a retail store and not hit anybody," Clark says. "People have finished their returns. Anybody who is out shopping, they've shopped, they've dropped now. They're OUT."
He says people USED to find deals on the week between Christmas and New Year's, but because everyone gets gift cards nowadays, he says that week after Christmas has now become one of the most intense shopping weeks, where demand still favors the retailer.
It's only now, well into January, that Clark says the SHOPPER has the upper hand.