Think anti-aging cream isn’t manly?
Well, if it’s good enough for the nearly 91-year-old Captain America, it’s good enough for you.
In the latest random tie-in to the Marvel Universe, Kiehl’s is offering the new "Facial Fuel Heavy Lifting" moisturizer. It’s the company’s first foray into an anti-aging skin treatment for men.
Fans who purchase the new moisturizer online or in stores receive an exclusive Kiehl’s edition comic book. It’s called Captain America: Transformation & Triumph that explains the star-spangled hero’s history with Kiehl’s products.
By using Cap as the face of the new product, Kiehl’s is hoping to tap into the lucrative comic book fan market.
Kiehl's president Chris Salgardo says "We're older than Steve Rogers, but we can keep you looking as young as Captain America looks today."