ON AIR NOW

LISTEN NOW

Weather

cloudy-day Created with Sketch.
65°
Overcast
H 77° L 47°
  • cloudy-day Created with Sketch.
    65°
    Current Conditions
    Sunny. H 77° L 47°
  • clear-day Created with Sketch.
    70°
    Evening
    Sunny. H 77° L 47°
  • cloudy-day Created with Sketch.
    47°
    Morning
    Cloudy. H 53° L 42°
LISTEN
PAUSE
ERROR

Krmg news on demand

00:00 | 00:00

LISTEN
PAUSE
ERROR

Krmg traffic on demand

00:00 | 00:00

LISTEN
PAUSE
ERROR

Krmg weather on demand

00:00 | 00:00

Will the merchandise make us hate 'Star Wars VII?'

Get ready, everyone. "Star Wars: Episode 7" is still more than a year from its projected release date, but merchandise has no such limits.

Disney released its latest money-maker Thursday, mobile video game "Star Wars: Commander."

"Commander" is a strategy base-building game along the lines of what "Command & Conquer" made popular in the '90s and "Clash of Clans" has now brought back to the mainstream.

AMY ROBACH, ABC ANCHOR: "It's all free and available in the Apple App Store starting now. So parents, get ready. I'm going to have to pull those devices away from my kid even more."

Although some headlines label it a free-to-play game for download, keep in mind Disney's going to make its money — probably a load of it — off in-app purchases.

And this based off old Star Wars storylines. The movie's still shooting with very little tangible info coming out on new characters or new plot lines we know Disney will eventually market the hell out of.

C3PO: "This is madness!"

R2D2: << beeping >> (Video via 20th Century Fox Film Corporation / "Star Wars: Episode IV — A New Hope")

It probably will be. Remember, George Lucas isn't in charge anymore after selling Disney the rights to Star Wars.

And though Lucas transformed himself from young-genius-who-hates-production-companies to the owner of a production company, Lucasfilm just isn't on the same level as Disney.

Star Wars is just one of eight brands that bring in more than $1 billion a year in merchandise for Disney, a company unapologetically brilliant at getting its products into almost every phase of our lives — not to mention our kids'.

Think Star Wars fatigue can't happen? Think 1999, think "Phantom Menace," think Jar Jar.

Lucas himself admitted when that first episode in the newer wave of Star Wars movies came out, marketers overdid it.

"The associated toys for the film were 'over-licensed,' 'over-shipped' and 'over-saturated,'"leading to a lot of unsold merchandise.

In 2012 when Disney bought Star Wars' rights, Forbes wrote oversaturating the market with merchandise was one of the five ways to hurt the franchise.

But Disney has a whole new generation to market to, and it didn't spend $4 billion to sit tight and wait for next year's movie to come out.

Proving some fans will never get enough of the movies or the merchandise, one longtime fan told The New York Times: “The natives are getting very restless. What’s taking so long?”

The Disney Channel also has a new animated series set for debut in October, and construction plans have already progressed on multiple Star Wars-themed "lands" at Disney Parks along the lines of Cars Land.

This video includes images from Getty Images.

Read More
VIEW COMMENTS

There are no comments yet. Be the first to post your thoughts. or Register.

  • A project to resurface nearly six miles of US-75 in Tulsa is scheduled to start Monday, April 3 and will have a major impact to traffic through early summer 2017.  ODOT told KRMG the project is to resurface both directions of US-75 from near the western I-244 junction (Red Fork Split) to near the Creek Turnpike/SH-364 junction.  Various lane and ramp closures can be expected throughout the project. Due to the time needed for patching work and for the type of overlay, there will lane closures in place during peak travel times.  Drivers are urged to plan ahead for significant delays in this corridor, especially during the morning and evening commutes, and should seek an alternate route if possible.  Click here to check the traffic before you hit the road.
  • SPUR, Texas - Three storm chasers were killed when their vehicles collided at a rural crossroads during severe West Texas storms on Tuesday. The storms spawned multiple funnel clouds and an occasional tornado in open areas of West Texas on Tuesday afternoon. No damage was reported. The crash happened at a remote intersection near the town of Spur, about 55 miles southeast of Lubbock. Tornadoes had been reported nearby at the time of the crash and heavy rain had been reported in the area, according to the National Weather Service. The Texas Department of Public Safety identified the three storm chasers killed as Kelley Gene Williamson, 57, and Randall Delane Yarnall, 55, both of Cassville, Missouri, and Corbin Lee Jaeger, 25, of Peoria, Arizona. DPS Sgt. John Gonzalez said the Chevrolet Suburban driven by Williamson ran a stop sign and slammed into the Jeep driven by Yarnall with Jaeger as passenger. All three were killed instantly. In Oklahoma, video from KOKH-TV showed a semitrailer that overturned on Interstate 40 near El Reno due to high winds. On Wednesday, the threat shifts eastward, and forecasters say about 19 million people in Arkansas, Texas and Louisiana could see stormy weather, including the possibility of strong tornadoes.
  • Fake coupons for low-cost grocery store ALDI have been making the rounds again on Facebook and could give computers viruses. WSYR reported that Facebook user Melissa Sheriff noticed a post that claimed to offer a $100 off coupon at ALDI stores, and it seemed too good to be true. 'Next thing I know everyone is sharing it,' Sheriff said. 'People are sharing it on each other's pages and messaging the coupon to each other and tagging each other in posts saying, ‘Great deal, great deal, you have to print out this coupon.'' Aaron Sumida, vice president of ALDI’s Tully division, issued the following statement in response to the scam: We understand the confusion that some customers have experienced with digital coupon scams affecting ALDI and other retailers. On Friday, we shared a post on our Facebook page to let our customers know that ALDI doesn't issue electronic coupons or gift cards. These offers weren't authorized or distributed by ALDI and will not be honored at ALDI locations. We sincerely regret any inconvenience this situation may cause our customers. ALDI also addressed the scam in a Facebook post Friday. “There’s a fake ALDI coupon making its way around the internet…again. We don’t offer electronic coupons and they won’t be accepted at our stores. We’re working on fixing the situation, so if you’d like to help us out and spread the news, feel free to share this post. We’re sorry for the confusion,” the company said.
  • A bill that would require insurance carriers to consider the use of FORTIFIED construction techniques when determining premiums is moving forward in the Oklahoma legislature. The standards are set by the Insurance Institute for Business and Home Safety. House Bill 1720 does not mandate lower premiums - but Insurance Commissioner John Doak is confident the increased use of the stronger building techniques will drive down the cost of insurance for homeowners. Basically, FORTIFIED construction involves strongly connecting the roof to the walls and the walls to the foundation, greatly increasing the structure’s resistance to high winds. The bottom line, proponents say, is that Oklahomans will suffer storm damage every year, no matter what. But, “there’s going to be less damage for those consumers that embrace this program,” Doak told KRMG Tuesday. He hopes someday to possibly mandate lower premiums, but starting with a voluntary program is the best way to encourage wider use of FORTIFIED construction, he said. It’s not only for new homes, he added. “You can retrofit an older home,” Doak said, and the process doesn’t take very long. Habitat for Humanity has committed to building dozens of homes in Oklahoma using the new techniques. While such a home won’t withstand an EF-5 tornado, the great majority of damage in Oklahoma comes from straight-line winds and smaller tornadoes in the EF-1 to EF-2 range. HB 1720 passed unanimously in the Oklahoma House, by a vote of 93-0, and now goes to the Senate. Here is a video demonstrating the advantages of FORTIFIED construction:
  • At the request of four Democrats in the Congress, the Government Accountability Office has agreed to formally review how much money the feds spend, and what security precautions are taken, when President Donald Trump takes a weekend away at his Mar-a-Lago retreat in Palm Beach, Florida. The request for a GAO review came from three Democratic Senators and one House member – the GAO says it will “review security and site-related travel expenses related to the President’s stays outside the White House at Mar-a-Lago. The lawmakers who made the request were Sen. Elizabeth Warren (D-MA), Sen. Tom Udall (D-NM), Sen. Sheldon Whitehouse (D-RI), and Rep. Elijah Cummings (D-MD). On 2/16, @RepCummings @SenWarren @SenWhitehouse & I wrote @USGAO & asked they review Mar-a-Lago security procedures & taxpayer funded travel — Tom Udall (@SenatorTomUdall) March 28, 2017 This is not new territory for the GAO, which from time to time is asked by one party or the other to review the costs of travel. When the White House was under the control of Democrats, Republicans a few years ago were the ones asking about costs – as they had the GAO look at a February 15-18, 2013 trip made by President Barack Obama. In that review, the GAO estimated that an official speech in Illinois, followed by a golf weekend in Florida, cost about $3.6 million. This GAO report will look at more than just the cost of the weekend trips to Trump’s resort in Mar-a-Lago, as it will also review security matters there. (CBSMiami/AP) — A government watchdog will investigate the taxpayer-funded travel costs of President Donald Trump’s trips to Mar-a-lago. — Liz Quirantes (@lizquirantes) March 28, 2017 Democrats raised those concerns during a trip that Mr. Trump took with the Japanese Prime Minister, when the two men were seen with aides in a public dining area, speaking about a developing national security issue with regards to North Korea. One question from the four Democrats centers on whether those who are at the Trump club have gone through normal security and clearance procedures, including any foreign nationals who might be there. White House Press Secretary Sean Spicer has downplayed the costs of the Mar-a-Lago visits, saying that’s ‘part of being President.’ “That is a vast reach,” Spicer told one reporter, who cast the question of the cost of the Mar-a-Lago visits, versus proposed cuts in the federal budget. Before he became President, Mr. Trump often criticized his predecessor for taking weekend golf trips to Florida and other parts of the country. While our wonderful president was out playing golf all day, the TSA is falling apart, just like our government! Airports a total disaster! — Donald J. Trump (@realDonaldTrump) May 21, 2016 The GAO will now be in charge of determining how much Mr. Trump’s own weekend getaways are costing taxpayers.